Award-winning farm featured in new Yeo Valley video

An award-winning family farm business in Herefordshire has taken centre stage in a new video created by one of the country’s leading yoghurt producers.

Windmill Hill Fruits – which is based in South Herefordshire and supplies organic blackcurrants to Yeo Valley Organic – plays the starring role in the company’s latest video.

The video follows the fruit’s journey from field to spoon, showing how blackcurrants grown on the family farm are harvested at peak ripeness and then frozen within hours to lock in flavour and nutrients.

James Snell, Commercial Director at both Windmill Hill Fruits and sister company British Frozen Fruits, said the business was proud to work with Yeo Valley Organic and delighted to be featured in the video.

“We have been supplying Yeo Valley for a number of years and their approach to quality, freshness, taste and sustainability is very much in line with our own.

“The video highlights the care which goes into growing and harvesting our blackcurrants and how we freeze them within 24 hours of picking to capture all their flavour instantly.

“Organic farming is not just about farming today, it is about farming tomorrow, providing long-term sustainability as well as increased biodiversity on our farm. If you look after nature, nature will look after you.”

The Snell family’s 750-acre farm produces 3,000 tonnes of soft fruit including strawberries, raspberries, blackberries, blueberries, redcurrants, chuckleberries and blackcurrants.

A huge range of Snell Farm grown fruit - as well as fruit from abroad through farming partnerships internationally - is available to buy all year round through the British Frozen Fruits website.

James, the third generation of his family to grow blackcurrants over a 60-year period, added: “All our fruit is frozen at optimum maturity in the height of the season when the flavour is at its best. That helps preserve all the goodness and ensure that the best quality UK fruit can be available to enjoy all year round on our British Frozen Fruit website.”

To watch the film, which shows how two British businesses work together to bring great tasting organic yoghurt to supermarket shelves, visit: https://www.youtube.com/watch?v=1nCrTTapq1Q

For more about British Frozen Fruits visit https://www.frozenfruit.co.uk/